New EU Rules Seen to Restrict Exports of Textiles, Footwear

The European Union has recently introduced new ecodesign regulations aimed at enhancing the sustainability of products within the bloc. These stringent guidelines are expected to have significant repercussions for Indian exporters, especially smaller businesses. One of the pivotal aspects of this regulation is the ban on the destruction of unsold textiles and footwear, a move that could potentially limit orders and reshape the export landscape.

Comprehensive Sustainability Requirements

• Durability, Reusability, and Energy Efficiency

  The recently issued guidelines mandate several critical requirements for products, focusing on durability, reusability, and energy efficiency. These regulations align with broader EU initiatives, such as the carbon border adjustment mechanism (CBAM) and deforestation regulations. CBAM, in particular, is viewed as a unilateral move that may face challenges at the World Trade Organization (WTO). The new ecodesign regulations will become effective 24 months after their publication in the official journal.

  Ecodesign Requirements for Energy Efficiency

  Certain products will need to meet minimum energy efficiency standards. These ecodesign requirements aim to reduce the environmental impact throughout a product’s lifecycle. This comprehensive approach reflects the EU's commitment to environmental sustainability and positions it as a global leader in green policy.

Impact on Indian Exporters

• Challenges for Small and Medium Enterprises (SMEs)

  The new regulations pose significant challenges for Indian exporters, particularly small and medium enterprises (SMEs). Mithleshwar Thakur, Secretary General at the Apparel Export Promotion Council, emphasized the sudden impact these changes have on smaller players. Thakur advocates for government intervention, suggesting that these issues should be addressed in bilateral talks with the EU.

  Non-Tariff Barriers

  Industry experts also describe the new regulations as a form of non-tariff barrier. They argue that the Indian government should highlight these concerns during free trade negotiations, as the new norms could negate the benefits of any tariff reductions being pursued. Despite temporary exclusions for SMEs, the measures are not deemed sufficient to mitigate the overall impact.

Broadened Scope of the Ecodesign Regulation

• Inclusion of a Wide Range of Products

  The new regulation expands beyond the existing ecodesign directive, encompassing all goods placed on the EU market, excluding only specific items like cars and defense-related products. This broadened scope ensures that a vast array of products will now be subject to stringent sustainability criteria.

  Public Procurement and Digital Services

  The ecodesign criteria will also be applied in public procurement to promote the purchase of green products. Additionally, the regulation will align with the Digital Services Act, ensuring that products sold online meet these rigorous standards.

Specific Requirements Under the New Regulation

• Product Durability and Reusability

  The regulation introduces new requirements focusing on product durability, reusability, upgradability, and reparability. These standards are designed to extend the lifecycle of products, thus reducing environmental impact and promoting sustainability.

  Energy and Resource Efficiency

  Energy and resource efficiency are central to the new guidelines. Products will need to demonstrate efficient use of resources, minimizing waste and optimizing energy consumption. This approach is aimed at reducing the overall environmental footprint of products sold within the EU.

  Circular Economy and Recycling

  The regulation also includes norms regarding substances that restrict circularity, as well as requirements for recycled content, remanufacturing, recycling, and environmental footprints. These measures are intended to foster a circular economy, where products and materials are reused and recycled to the maximum extent possible.



Strategic Implications for Exporters

• Adapting to New Market Conditions

  Exporters, particularly those from India, will need to adapt to these new market conditions swiftly. This includes investing in sustainable practices and ensuring compliance with the EU's rigorous standards. Failure to do so could result in significant barriers to market entry and competitiveness.

  Government and Industry Collaboration

  There is a clear need for enhanced collaboration between the government and industry bodies to address these challenges. By working together, they can develop strategies to address the impact of the new regulations and ensure that Indian exporters remain competitive in the EU market.

  The European Union's new ecodesign regulations represent a significant shift towards sustainability, with far-reaching implications for exporters worldwide. For Indian businesses, particularly SMEs, these regulations present both challenges and opportunities. By embracing sustainable practices and ensuring compliance, exporters can not only meet the new standards but also enhance their competitiveness in the global market.